The power of TV over the web.
Once reserved to the big corporate clients connected though dedicated pipelines streaming video is becoming one of the most effective ways of getting and keeping your audience attention. Video productions have several advantages:

• The message is delivered in a known format: Visitors are used to the format and will immediately switch to "TV watching" mode.
• Video delivery validates the message: Video productions are usually associated with high budgets and your message will benefit from this fact.
• Watching a video is passive: Your audience once playing the video will stop and listen, if the piece is short and well produced, your message will have a great chance of being remembered and making an impact.
• Production value is paramount: Presenting a handheld home video with poor lighting and/or sound does not have the same effect as a quality, professionally produced clip with careful compression. Producing for streaming over the web has very specific requirements that need to be met to be attractive.
• Be aware of your audience: Not everyone has broadband connection, this is specially true for international delivery. It may be importat to have streams for broadband and dialup delivery.